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October 01, 2009

Skyview Ranch on the air

Beattie Homes and Walton Development & Management score a major coup as the national reality TV show “My Rona Home” is being filmed in Skyview Ranch

Pepper Rodriguez

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Skyview Ranch looks like it will be getting more air – air time, that is — as the producer for CityTV’s new home construction reality show chooses the blossoming northeast community to be the backdrop of “My Rona Home” which premiers this fall.

Hosted by Canadian TV personality Elissa Lansdell, “My Rona Home” follows two families in a competition to see who can best construct and decorate a brand new Beattie home, in an exciting race against the clock. The winning family, as voted by CityTV’s national viewing audience, will win their dream home with all the furnishings- an estimated value of $400,000.

The show premieres on October 4 at 8 p.m. on CityTV which will be shown each Sunday for 10 weeks, and follows competing couples — the Krystle Cottrell-Vernon McCarty team from Airdrie against Nicola and James Mooney from Calgary. They were chosen from a field of some 500 hopefuls who sent entries from cities and towns across Alberta for this once-in-a-lifetime opportunity. The two teams compete to construct and decorate brand new homes in a 10-week period. With the help of a team of experts and friends, each team must complete one room within a 30 hour time period which translate into one episode and viewers vote on who did the best job each week.

Total votes are tallied at the end of the season, the finale is scheduled to air December 6th, and the family that gathers most votes wins their home and everything inside while the runner up will receive $25,000 towards the mortgage of their new home.

“This is the first time the show is coming to Western Canada,” says Steve Hobbs, Walton Development & Management, Vice President of Marketing. “And it is a terrific honour for us to have the community of Skyview Ranch chosen as the site for this award winning show.”

The two teams will be building models from Beattie Homes’ Beattie FIT line, which offers maximum flexibility in creating a home to fit each lifestyle. “We’re thrilled to be a part of this program and it’s an exciting opportunity for both Beattie Homes and Walton,” says Jacqui Green, Beattie Homes’ Marketing Co-ordinator.

The French version of “My Rona Home” has aired in Quebec for the past seven years and has been a ratings hit garnering multiple Gemini Awards for Best Reality Series.

It’s the perfect opportunity to showcase Skyview Ranch, one of three communities that Walton will be developing over the next decade as part of its about 1,100 acre NorthPoint residential area.

“We’ve defined the SkyView Ranch as the ‘New North’ as it introduces a new form of lifestyle in the northeast. The community will provide an interactive lifestyle, a neighbourly feel and focus on widely appealing architecture and streetscape by some of Calgary’s top builders,” Hobbs says.

Response to the community has been enormous since it was opened a mere 11 months ago, with close to 300 of the initial 310 lots released already sold. “This has enabled us to release additional lots to our builder group”, Hobbs adds. There are eight builders here with 24 show homes — including four from Beattie FIT — and traffic through the community has overwhelming the past year.

Hobbs feels the “My Rona Home” show will provide great exposure to Beattie Homes as well as SkyView Ranch. “It is rewarding to have the community selected for this show, as Calgary has an abundance of communities to choose from. This is not only great for the entire city, but it also provides the national and local viewing audience exposure to some of the great things that are happening in the northeast Calgary and showcases why it has been a popular destination for many people to call home over the past year.

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