Back To Magazine

December 01, 2017

Seton: the evolution of suburbia

The Brookfield Residential community brings urban living to the south


Article Photo Enlarge

The vision for Seton has always been to create downtown living away from the downtown, building a modern, urban hub in central suburbia of southern Calgary. What may come as a surprise is the varied residential opportunities that are now being offered here, which now includes single-family homes.

Not many urban centres in the world can claim to have single-family home offerings, including Calgary’s downtown. But this new Brookfield Residential mixed-use development envisioned to become the new urban heart of the suburban south will have a whole range of condos, townhomes and, yes, single-family home options with prices to match any budget.

“We will have semi-detached to move-up single-family homes, lots of laned homes, front-attached homes as well as fee-simple townhomes,” says Jason Palacsko, Brookfield Residential Vice-President, Calgary, Communities.

There is already an exciting selection of multi-family homes selling and in various stages of construction in Seton, and adding the single-family home line brings another layer to the fully realized community setting that Brookfield is aiming for.

The nearby communities of Auburn Bay and New Brighton — incidentally, all Brookfield Residential communities — are winding down with their single-family offerings and “there is rising demand for those products in the area,” Palacsko tells New Home Living.

Brookfield Residential has already assembled their builder group to take on the task with sales to begin in early 2018, and show homes slated to open by the late spring of that year.

Brookfield Residential will be offering laned semi-detached homes, as well as laned starter homes. Trico Homes will be bringing in starter laned products, while Cedarglen Homes and Jayman BUILT will have move-up front-attached garage homes. Jayman BUILT will also offer a line of no-condo-fee street towns in Seton.

Adding this residential element to Seton is crucial in attracting families to the community, something that downtown Calgary has struggled to do.

What gives Seton the advantage is that its design encompasses a diverse range of social, cultural, recreational and commercial endeavours that will attract the whole spectrum of homebuyers. Seton will have something for young professionals starting their careers, downsizers and retirees looking for a simpler lifestyle in an urban setting, as well as families.

A future Seton Homeowners’ Association will also help build the community and provide connections for residents to come together. “It will be a unique HOA with a vision of an urban center,” Palacsko says.

He says the Seton HOA will be molded after what Brookfield has seen succeed in the residents’ associations and homeowners’ associations of previous communities, “but its signature will be to bring our vibrant urban vision to life in south Calgary,” he adds.

“It will host programs and events within its facility but also around the community. Programs and events will be focused on bringing vibrancy to the community and providing opportunity for all generations to enjoy. It will enhance the landscape of the community and bring seasonal excitement for the young and young at heart.”

Another factor attracting families to Seton is that education plays a major part in the community’s character. Already, the South Health Campus is being promoted as a centre for wellness and health-related instruction.

This, in combination with a new CBE public high school (under construction and slated to open in September 2018) and new 330,000-square-foot YMCA/public library complex (also under construction and expected to open in 2018-2019) makes Seton a place for big ideas — and families — to grow.

“Life in Seton is going to be about easy access to everything,” Palacsko says. “We wanted to be on the leading edge, creating a smarter community in the sense of providing the outlying areas with the types of amenities that you would find in the core.”

The vision is to “bring all the excitement found in the downtown core closer to residents of southern Calgary,” Palacsko says. “Seton will have everything from offices, shopping, entertainment, education and health and fitness in one concentrated area.”

That vision is already taking shape, with grocery stores, coffee shops, restaurants and other amenities already up and running in the first phase. Seton’s urban district will have 1 million square-feet of retail space that will blossom into a multitude of offerings. The Superstore grocery store is already open and already proving popular among the surrounding communities.

The heart and soul of the district will be the Market Street District where the street oriented detail will meld with vertical mixed-used components — condominiums and apartments on the second level above the shops. Here, Brookfield has entwined many beautiful place making sculptures and light displays to add elements of architectural appeal.

When completed, Seton will be one of the most comprehensive mixed-use developments in North America with over two-and-a-half-million square-feet of office and retail space, two hotels, a 16-acre regional park, public library, schools, and 7,000 homes split between single- and multi-family units.

Residents can expect vendors like Mountain Equipment Co-op and Tim Horton’s to join the list of amenities already in place. Tommyfield Gastro Pub, Starbelly, Shoppers Drug Mart, Save-On Foods and Starbucks are all on scene now.

“At the end of the day Seton will have everything that you would need to satisfy your daily necessities right through to your luxury wants and desires,” Palacsko says. “Not to sound like a cliché — but Seton will be the ultimate live-work-play community,” he adds. 


Community: Seton

Developer: Brookfield Residential


Single-family homes starting from the $500,000s

• Brookfield Residential – laned semi-detached, laned starter homes

• Cedarglen Homes – two-storey, front-drive move-up homes

• Jayman BUILT - two-storey, front-drive move-up homes, and street towns

• Trico Homes –laned starter homes

Multi-family starting homes from the high $100,000s:

• Seton Park Place condos from Cedarglen Living

• Stile Seton townhomes from Rohit Communities

• ZEN Urban District townhomes from Avalon Master Builder

• Townhomes from Trico Homes

Website: for more information

Condo Living Insider

Grand Openings, Magazine Previews & More...

December 01, 2018

Commercial Plaza slated to open in Redstone in 2019

Redstone in Calgary‚Äôs northeast has been one of Qualico Communities fastest selling communities. This is due to… Read more about Commercial Plaza slated to open in Redstone in 2019

December 01, 2018

Trico Homes is one of Best Workplaces in Alberta

Trico Homes is pleased to make it to the 2018 List of Best Workplaces in Alberta. Trico… Read more about Trico Homes is one of Best Workplaces in Alberta