Navigation

Article

Back To Magazine

January 24, 2018

Community matters

Mastery over master-planned community designs give Mattamy the edge

ADVERTISING FEATURE

Article Photo Enlarge

The modern community isn’t just a point on a map; it’s a complete lifestyle offering that takes into account the needs of each of its residents. Mattamy Homes’ understanding of that crucial underpinning of a master-planned community has not only made it North America’s largest privately owned home builder but a pioneer in how communities are designed.


For nearly four decades, the Ontario-based home builder/land developer has built homes and communities across Canada and the U.S. following the Mattamy Way — an approach to home and community design that prioritizes how you really live — throughout every hour of your every day.

This guiding principle has also been responsible for its success in southern Alberta, where since 2009 Mattamy Homes has built successful communities in Airdrie, Chestermere and Calgary. Windsong in Airdrie was its first hit, followed in quick succession by Lakepointe in Chestermere, Southwinds and Gates of Hillcrest both in Airdrie, Cityscape in northeast Calgary, and just last year, Carrington in northwest Calgary.

2018 will in fact see the launch of its latest development, Yorkville, which will mark the first time that Mattamy will be developing in southwest Calgary.

Mattamy Division President Don Barrineau, expressed his full confidence in the continued growth of Calgary.

“The market showed incredible resilience in 2015 – 2017, and new home sales were respectable,” he tells New Home Living. “The job market has stabilized, and unemployment is at a very healthy point. While we don’t have the halcyon days of big oil investment at the present time, we do have ongoing operations in the oil business, and the Calgary metropolitan area is quickly becoming the major distribution hub for Western Canada. This bodes well for the long-term economic outlook.”

In all its developments, Mattamy has stuck to its design principles in building homes that emphasize curb appeal and communities equipped with built-in amenities. A family-friendly environment that encourages interaction between neighbours, a community that has home products for all demographics, for all budgets, for all lifestyles.

“Since we are the exclusive home builders in all our communities, we can very much plan how every streetscape will look like, and maximize the potential for each community,” says Warren Saunders, Mattamy Homes’ vice-president of sales and marketing.

This exclusive planning in the development of their communities is Mattamy’s biggest advantage. Although Mattamy Homes may not be the only land developer that builds homes exclusively for their master-planned communities, they certainly are the only that can accomplish this in such scale.

Cityscape, one of their largest developments in Calgary, will have 1,730 on build out. While their new Yorkville will have some 2,400 homes.

“Being the sole builder and developer, we’re able to bring in a well-thought out, cohesive plan for each community — research and plan that much further ahead,” Saunders says.

The homes they offer are also designed in such a way that fits not only the specific demographic they are trying to attract, but also weave into the vision for the entire community. Not one home is out of place in a Mattamy community, each is designed to fit in its particular lot.

Mattamy’s single-family homes present a more attractive side to the street. Most have front porches and bigger front windows and front-drive single-family homes have offset garages that create a more attractive streetscape.

Engaging residents visually has also been key in the development of Mattamy communities, so a wide variety of exterior styles give each street a distinctive look and the homes are set at varying distances to the curb for a more interesting perspective.

“There is a real neighbourly feel to the streets, homes don’t feel closed off. The streetscape encourages interaction among neighbours, as well, there are several gathering places throughout that Mattamy provides.”

The wide variety of homes offered also plays a role. Communities that attract different demographics are more vibrant and dynamic so all Mattamy communities have homes to fit every lifestyle and budget. Carrington, for example, has single-family homes with a single-car garage available from the $420,000s, and from the $500,000s for double-car garage. Rear lane duplexes are available from the low-$400,000s and urban townhomes from the $340,000s.

Yorkville, which is being launched this year, will have single-family homes and urban townhomes in Mattamy’s signature style as well, with pricing to be released at a later date closer to the actual launch.

Parks, pathways and playgrounds are emphasized in each Mattamy community. In fact, they have outdone themselves with the skateboard park that has become the centerpiece for its new Carrington community. “It really has given life to the community and its surroundings,” Saunders says.

Understanding the role of such recreational amenities also led Mattamy in supporting Calgary’s Rotary/Mattamy Greenway pathway project that puts in place a 138-kilometre pathway system that will encircle the city.

Location also plays a major role in the success of Mattamy’s master-planned communities. Cityscape, Carrington and Yorkville are all located next to major thoroughfares that gives easy access to any part of town, they are all also within a few minutes of world-class amenities and employment hubs. Southwinds in Airdrie will benefit from a new interchange that gives residents easier access to the QEII.

One of Mattamy’s most innovative approaches in informing interested parties about their communities is the creation of specific information and sales centres in the community. They aren’t just show homes, although they have those in spades too, but more of a central spot where they can find out more about the community itself and the kind of lifestyle they can expect.

“The Mattamy Sales Centres are open seven days a week, so we are able to service our homeowners even more efficiently,” Saunders says.

 

Fast Facts:

Developer/Home builder: Mattamy Homes

Current Communities: Southwinds in Airdrie; Carrington in N.W. Calgary; Cityscape in N.E. Calgary; and Yorkville in S.W. Calgary (Spring 2018)

Types of homes: Urban townhomes, duplexes, laned and move-up homes

Web: Visit www.mattamyhomes.com for information on prices and hours.

Condo Living Insider

Grand Openings, Magazine Previews & More...



November 01, 2018

New developments in Boulder Creek, Heritage Hills

Highfield Land Management is busy with its two community developments of Heritage Hills in Cochrane and Boulder… Read more about New developments in Boulder Creek, Heritage Hills

November 01, 2018

Lansdowne opens new show homes in High River

Lansdowne Equity Ventures is excited to announce the opening of three new show homes in Hampton Hills… Read more about Lansdowne opens new show homes in High River